The benefits of social media.
Following on from the popularity of last year’s LBF seminar, ‘Tweet smell of success?’, the panel will again address the key questions around the use of social media in publishing. We know that authors and publishers need to have a strong presence through blogs, Twitter and Facebook. What is the marketing strategy behind this engagement and what kind of results can be expected? Come and hear three experts explain the range of benefits from using social media, from building communities to spreading word of mouth about new authors and projects.
This seminar will be chaired by Angus Phillips, Director of the Oxford International Centre for Publishing Studies at Oxford Brookes University. He is the author of Inside Book Publishing (with Giles Clark), the editor of The Future of the Book in the Digital Age (with Bill Cope), and the Editor-in-Chief of the journal Logos. He is working on a new book for Routledge about the evolution of the book in the light of digital and other developments.